Updated: Jun 19
We have many people to thank for giving us the "Jeans" that we all love so much and which is such an iconic part of the global fashion industry, including Levi Strauss, Jacob W. Davis, Elvis Presley, James Dean, Marlon Brando and many others. Today we make and sell almost 6 billion pairs of jeans every year around the world. However, as we also know, this fashion staple is water-guzzling, chemical consuming, toxic and an absolute disaster for the environment! The documentary - RiverBlue follows river advocate Mark Angelo on a journey through some of the world's most beautiful to most polluted rivers and talks about the negative impact of the fashion industry on our rivers and drinking water sources.
Many brands are working for more sustainable denim
However, the good news is that many brands have been working to come up with more planet-friendly options for manufacturing organic sustainable denim and this is by no means an exhaustive list but only some of the more prominent brands that have been working in this area. If you know any other brands that are working in the area of sustainable denim or eco-friendly fashion, please comment below and we will be happy to feature them as well.
Levi Strauss & Co a label that’s globally synonymous with jeans has been working on environmentally kinder jeans since 1995. In 2011, Levi's launched Water>Less, a line with water-conserving production techniques and have been working constantly to improve water conservation, recycling and even developing hemp-blended denim that looks and feels as good as cotton.
AG Denim is another company that was launched in 2000 and has continually revamped its manufacturing and taken steps to implement a more sustainable, efficient business approach, in terms of how they wash jeans and how much energy and water they consume.
Netherlands brand Mud Jeans has been offering jeans for rent since 2013. Once pants become worn-out, the brand recycles them into fresh pairs with tech from Jeanologia, a leader in denim-sustainability innovation.
M.i.h. Jeans is another brand from the UK, who use organic treatments on their jeans, leading the way in denim sustainability and advocating for change within the denim industry.
Woolworths is a South African brand with stores across the world, who also work towards sustainable fashion and jeans in particular. They claim that their denim is made with future generations in mind, using eco-friendly chemicals and processes so that they have less impact on the environment.
Be the change
At The NoName Company, we believe that each one of us has a lot to lose with the current state of the fashion industry. Ultimately, we all need clean air and clean water. There’s no single player in the industry big enough to solve the challenges facing the fashion industry and resource conservation on their own. We all need to work on this together.
As white label manufacturers, we hope to be a catalyst for change, collaborating with all the brands making the raw material to the ones front-ending and selling to customers. and if you are a small/midsize fashion brand that believes in organic, sustainable, ethical garments, just like we do, we are very happy to help you source jeans (and other clothes) made with environment-friendly organic fabrics using organic dyes, in certified factories that follow ethical manufacturing practices.