Black Friday 2025 Preview & 2024 Recap

Summary

Black Friday 2025 is set to be fashion’s biggest sales moment, with trends like sustainable fashion, luxe loungewear, partywear, and athleisure driving demand. Learn what sold best in 2024, what’s trending in 2025, and how fashion brands can prepare with smart planning, exclusive drops, and NoName’s expert clothing manufacturing for a successful Black Friday season.

Introduction:

Black Friday isn’t just a discount day—it’s fashion’s Super Bowl.

If you’re a fashion brand, this is your moment. The stage is set, the shoppers are ready, and the question is: are you?

In 2024, global Black Friday spending crossed $70 billion, with fashion being one of the top-performing categories. According to Adobe Analytics, online apparel sales jumped 39% year-over-year in the Black Friday week alone.

So, if you want a piece of the pie in 2025, you need to know what worked last year—and what’s going to trend this time around.

Let’s dive into the best-selling fashion in Black Friday 2024, what we predict for Black Friday 2025, and how you can position your brand for maximum success.

What Was the Best-Selling Fashion on Black Friday 2024?

Let’s rewind. Here’s what fashion shoppers couldn’t get enough of during Black Friday 2024.

1. Winter Outerwear Was the MVP

Puffer jackets, wool coats, and sleek trench coats dominated sales.

🧥 Fashion retailers offering limited-edition colors, water-resistant finishes, and tech-infused linings had a clear edge. Brands like Uniqlo and The North Face saw major sellouts thanks to smart thermal features and minimalistic style.

Color trends? Think camel, charcoal, icy blue, and dark moss.

2. Sweaters & Cardigans—The Perfect Gifting Staples

Chunky cable knits, ribbed turtlenecks, and cozy cardigans were all over everyone’s wish lists.

Many platforms bundled sweaters with matching scarves or beanies as “gift sets under $50”, and those bundles flew fast.

3. Loungewear and Co-ords—Still a Vibe

Even post-pandemic, cozy fashion still rules. Fleece co-ords, oversized hoodies, and buttery-soft joggers continued to trend.

A report from Myntra showed that searches for “loungewear sets” were up 26% compared to 2023 during the Black Friday week.

4. Partywear Sparkled Again

With Christmas and New Year's coming up right after, people stocked up on glam.

Sequins, velvet suits, and metallic dresses saw a huge spike. Zara reportedly ran out of certain gold dresses within 3 hours of launching their Black Friday sale.

Colors in demand? Gold, black, emerald green, burgundy, and deep red.

5. Family Matching Sets Were a Surprise Hit

Matching pajamas for families—especially Christmas-themed ones—set social media on fire.

Think red plaid PJs, snowflake-print robes, and even mini-me party dresses.

6. Activewear Wasn’t Just for the Gym

Leggings, yoga sets, and stylish athleisure were still major crowd-pullers.

Consumers gravitated toward tech-enhanced, breathable, and sustainable fabrics. Gen Z, in particular, responded to brands that combined function, ethics, and aesthetics, with #FitFashion trending on Instagram and TikTok.

What’s Hot for Black Friday 2025?

Black Friday fashion isn’t about gimmicks—it’s about delivering high-demand styles, fast, and at great value. In 2025, shoppers still want sustainability, comfort, and statement pieces that feel premium but remain affordable. Here are 7 Black Friday fashion trends that your brand can confidently create with NoName as your manufacturing partner:

1. Sustainable Fashion That’s Not Just a Buzzword

Shoppers are now actively searching for eco-friendly alternatives—and they’ll pay for them. “Sustainable fashion Black Friday” is a growing search trend. With NoName’s sustainable clothing manufacturing capabilities, you can launch:

• Organic cotton basics

• Recycled polyester outerwear

• Natural dye collections

• Plastic-free packaging

Perfect for marketing as “guilt-free gifting.”

2. Cozy Outerwear & Luxe Loungewear

Cold weather + gifting season = massive demand for outerwear and comfort wear.

With NoName’s flexible production:

• Drop trendy puffer jackets, oversized coats, or cropped bombers

• Offer matching fleece co-ord sets or soft knit lounge combos

• Launch travel-ready tracksuits or airport looks

These are top-selling SKUs during every November drop.

3. Holiday Partywear That Glitters

Every brand needs some sparkle during Q4. And guess what? Glam sells. NoName can help you create:

• Sequin dresses and two-piece sets

• Velvet jumpsuits and halter tops

• Metallic skirts and feather-trimmed pieces

Pitch them as “Black Friday exclusives” or “limited edition holiday edits.”

4. Giftable Sets & Bundles = Higher Cart Values

Want to increase AOV (average order value)? Offer ready-to-gift bundles. NoName can produce:

• Sleepwear sets with scrunchies

• Winter accessory bundles (beanie + mittens + scarf)

• Family-matching pajamas in cute prints

• Monogrammed robes or embroidered tees

Easy to sell. Easy to ship. Instant win.

5. Elevated Everyday Basics

Think: minimal, versatile, high-quality, and wallet-friendly. The type of products that get added to carts in bulk when discounts hit.

With NoName, launch:

• Boxy fit tees, premium cotton tanks

• Neutral oversized shirts

• Ribbed knit sets or solid-toned joggers

• Capsule wardrobe must-haves

Style them well, and you’ve got viral TikTok potential.

6. Y2K & Retro Styles Still Dominate

Millennial nostalgia and Gen Z aesthetic still rule Instagram feeds. Black Friday 2024 saw tons of action in this space, and 2025 will follow suit.

With NoName, you can quickly turn around:

• Corset tops, cargo skirts, and mesh shrugs

• Ruffle-trim dresses and baby tees

• Denim-on-denim looks

• Vintage-wash sweatshirts

Affordable + aesthetic = Gen Z’s dream combo.

7. 🏋️‍♀️ Athleisure 2.0

Post-pandemic comfort has evolved into fashion-forward activewear. People want pieces that look good beyond the gym.

Launch with NoName:

• Sculpted leggings with tummy control

• Ribbed activewear co-ords

• Cropped workout jackets

• Cross back sports bras in bold tones

Black Friday shoppers love a performance piece that doubles as brunch wear.

So, How Do Big Fashion Brands Prepare for Black Friday?

They don’t just show up the week before with discount tags—they start preparing as early as August.

Top global fashion brands like Zara, H&M, Nike, Uniqlo, and Levi’s begin with internal trend forecasting, using data from previous years, current search trends, and influencer activity to plan their collections.

They ramp up production, ensure warehouses are well-stocked, and develop exclusive Black Friday edits—often featuring limited-edition designs or special pricing.

To create urgency, many brands collaborate with celebrities, drop capsule collections, or release Black Friday-only bundles.

Behind the scenes, they also invest heavily in logistics, enhance their customer service teams, and fine-tune return and exchange policies to handle post-sale traffic smoothly.

And here's something many don’t realize: not all brands handle everything in-house. Many rely on trusted manufacturing partners or sell through retail and online marketplaces. Others follow a hybrid model, selling via D2C websites, pop-ups, and wholesale stock to global retail platforms.

The goal is always the same—be ready, be fast, and be everywhere the shopper is looking.

How Fashion Brands Should Prepare for Black Friday 2025

Now that you know the trends, here’s a quick checklist to make your Black Friday prep foolproof:

Start Early

• Plan by August. Don’t wait for September. Start designing, sampling, and finalizing quantities early.

Curate, Don’t Just Discount

• Instead of slashing prices, offer exclusive collections, bundle sets, and styling guides.

Optimize for Mobile and Personalization

• Ensure your app/site is mobile-first. Add AI-powered recommendations and tools like “Buy the Look.”

Nail Down Logistics

• Partner with reliable manufacturers like NoName who can deliver high-quality, ready-to-sell products on time.

Promote Smart

• Use influencers, tease drops, run early-bird deals, and don’t forget gift guides!

Want High-Quality Fashion for the Black Friday Season? Partner with NoName

Sourcing the right fashion in time for Black Friday can make or break your season.

That’s where NoName steps in.

We’re a leading clothing manufacturer in India trusted by global fashion brands for our quality, flexibility, and trend understanding.

Here’s why NoName is perfect for Black Friday production:

• Eco-friendly fabrics & sustainable processes

• Fast turnaround with Flexi MOQ (small or mid-size orders welcome!)

• Expertise in winterwear, activewear, loungewear, and festive collections

• Seamless private-label customization that fits your brand DNA

Whether you’re in the US, UK, UAE, or anywhere in between, NoName delivers on time, with precision, every single time.

Conclusion: Win the Fashion Game This Black Friday

To win Black Friday 2025, you don’t need to be the biggest brand—you just need to be the smartest one.

Study what worked in 2024. Align with 2025’s trends: AI-curated looks, sustainable fashion, bold styling, and personalized offers. And most importantly, deliver what your customers are looking for.

Ready to Launch Your Black Friday Collection?

Partner with NoName—India’s most dependable, sustainable clothing manufacturer and private-label expert.

From cozy fleece sets and stylish outerwear to giftable co-ords and sequin partywear, we help fashion brands gear up for peak sales seasons with ease.

👉 Get in touch with NoName today and let’s get your Black Friday 2025 collection ready to crush it.

WhatsApp: +91-9717 508 508

Email: hello@nonameglobal.com

Website: www.nonameglobal.com 

Online meeting: https://calendly.com/nonameglobal/meet