NoName and Aditya Birla Group Collaboration Unlocks Certified Sustainable Fabrics for Small Fashion Brands

NEW DELHI, INDIA – February 17, 2026

The Indian textile industry is gaining global recognition for its high-quality and sustainable fabrics. From cotton and linen to viscose, modal, and lyocell, India has become a key sourcing destination for brands seeking reliable and responsible materials. With over 45 million people employed and contributing roughly 2% of India’s GDP, the country combines scale with manufacturing expertise. It is also among the largest global exporters of cotton textiles and man-made cellulosic fabrics, according to the International Trade Centre.

Among the industry leaders shaping this reputation is the Aditya Birla Group, one of India’s premier fibre and fabric producers. Through its Birla Cellulose and Grasim divisions, the group is renowned for sourcing and producing viscose, modal, and lyocell fibres used by global fashion brands. Known for responsible forestry practices, advanced production systems, and sustainability benchmarks, Aditya Birla offers certified and traceable fabrics at scale.

Building on this industrial strength, NoName, a clothing manufacturer in India, has partnered with the Aditya Birla Group to give emerging fashion brands access to these trusted, sustainable fabrics. This collaboration enables smaller labels to benefit from flexible production volumes and streamlined supply chains, levelling the playing field against multinational retailers.

The Scale of the Sustainability Challenge

The global apparel industry, valued at over $1.7 trillion (Statista), faces a major environmental challenge. The European Environment Agency (EEA) ranks textiles among the most ecologically impactful product categories, following food, housing, and transport. In response, regulations like the EU Strategy for Sustainable and Circular Textiles have raised the bar on material sourcing, chemical use, carbon emissions, and lifecycle transparency.

For modern fashion entrepreneurs, using certified fibres, including organic cotton, lyocell, modal, and responsibly sourced viscose, is no longer a “green” advantage; it is a baseline market requirement. Yet, traditional procurement often favors large-scale conglomerates, demanding massive orders and complex logistics, which many small brands cannot manage.

Bridging the Gap: The NoName Model

NoName has created a sourcing model that bridges the gap between high-capacity fibre producers and agile fashion labels. By consolidating smaller orders, NoName ensures that emerging brands can access globally recognized fibre streams with sustainability certifications, without the financial burden of large-scale procurement.

As Kalpana Agrawal, Founder of NoName, explains:

“Sustainability should not be a luxury for the industry’s giants. Our partnership with leaders like Aditya Birla Group allows a boutique label in Paris or a startup in New York to access the same traceable, certified fibres as a global retailer, but in quantities that suit their cash flow and inventory needs.”

By aggregating orders, NoName enables small brands to leverage world-class sustainability frameworks and compliance systems, creating a democratic and scalable fashion ecosystem.

Aditya Birla Group: A Global Benchmark in Sustainability

At the heart of NoName’s certified sourcing ecosystem is the Aditya Birla Group, particularly its fibre division, Birla Cellulose. The group distinguishes itself not only through its scale and global reach but also through a deep integration of environmental performance, traceability, circular manufacturing, and social responsibility. For small fashion brands seeking sustainable, traceable, and compliant materials, Aditya Birla represents a standard of reliability and transparency that is difficult to match.

1. Sustainable Forestry and Traceability

Birla Cellulose’s approach to sustainability begins at the very source of its fibres. The company sources dissolving-grade wood pulp exclusively from FSC®-certified forests, ensuring that wood is not obtained from endangered areas or illegally logged sites. This commitment safeguards biodiversity, protects high conservation value zones, and respects the rights of indigenous communities, with independent third-party audits validating these practices.

To enhance transparency further, Birla Cellulose has developed a blockchain-based “forest-to-fashion” traceability platform. This system allows downstream brands to verify the origin of the wood, the processing facility, and the batch-level identity of each fibre. Such end-to-end traceability reduces the risk of greenwashing and enables smaller fashion labels working with NoName to confidently meet the documentation requirements of global compliance frameworks.

2. Chemical Stewardship and ZDHC Compliance

Viscose production has historically been associated with high chemical intensity, posing environmental and health risks. To address this, Birla Cellulose aligns closely with the ZDHC Roadmap to Zero program, implementing rigorous wastewater testing, chemical inventory transparency, and advanced solvent recovery systems.

These measures not only reduce the environmental footprint of fibre production but also prioritize the safety and well-being of workers across the supply chain. This proactive approach ensures that brands sourcing through NoName can rely on materials produced under stringent environmental and safety standards.

3. Global Sustainability Standards

Birla Cellulose ensures that its fibres meet the Global Organic Textile Standard (GOTS) where applicable, confirming that organic fibres are verified, processing is environmentally responsible, and social compliance is maintained throughout the supply chain. Beyond GOTS, the company actively participates in the Sustainable Apparel Coalition, utilizing tools to measure energy intensity, water usage, and emissions, enabling a transparent comparison of environmental performance against industry peers. 

For small fashion labels, these certifications provide the credibility needed to enter markets with strict regulatory requirements, such as the European Union and North America.

4. Circular and Closed-Loop Innovations

One of the most advanced aspects of Birla Cellulose’s sustainability strategy lies in its circular manufacturing processes. Modal and lyocell fibres are produced in closed-loop systems where more than 99% of solvents are recovered and reused, significantly minimizing chemical discharge. Certain viscose facilities operate Zero Liquid Discharge systems, recovering nearly 95% of wastewater and reducing reliance on freshwater.

Additionally, innovations such as Liva Reviva enable the incorporation of pre-consumer textile waste into new fibres, promoting textile-to-textile circularity and reducing the overall environmental impact of production.

5. Water Stewardship and Positivity

Water conservation is a core pillar of the group’s environmental strategy. Across its facilities, Birla Cellulose has implemented rainwater harvesting, check dams, and village-level recharge programs, allowing several plants to achieve water-positive status.

This means these facilities replenish more water than they consume, benefiting local communities while reducing industrial pressure on groundwater resources. For brands sourcing through NoName, this demonstrates measurable and credible progress toward water stewardship goals.

6. Carbon Reduction and Renewable Energy

Addressing climate impact is central to the Aditya Birla Group’s long-term strategy. The company has committed to achieving net-zero carbon emissions by 2050, with renewable energy now accounting for nearly 68% of energy consumption in its fashion and fibre facilities. Solar installations alone have generated over 26 lakh kWh of clean energy, avoiding approximately 2,000 tonnes of CO₂ emissions. 

In addition to optimizing energy efficiency within its own operations, Birla Cellulose works to reduce Scope 3 emissions through better fibre sourcing and logistics, thereby decreasing the embedded carbon in raw materials supplied to brands like NoName.

7. Community and Social Impact

Sustainability at the Aditya Birla Group extends well beyond environmental metrics. Its corporate social responsibility programs reach millions of people across thousands of villages, focusing on education, healthcare, water and sanitation, and women's empowerment. Investments include digital learning centers, rural medical camps, and community water infrastructure, as well as support for self-help groups and microenterprises.

Ethical governance is also embedded in the supply chain through mandatory vendor codes of conduct, third-party labour audits, and worker welfare monitoring. By integrating these social initiatives with environmental stewardship, the group ensures that small and mid-sized brands can compete globally with credible ESG documentation and robust social accountability, without building these systems themselves.

A Future-Ready Fashion Ecosystem

NoName integrates these certified fabrics into womenswear, menswear, resortwear, and contemporary fashion, making sustainability mainstream rather than niche. Access to traceable fibres, water savings, carbon reduction, circular waste strategies, and global certifications gives small and mid-sized brands a competitive edge, enabling them to match multinational retailers in environmental integrity.

The NoName-Aditya Birla Group partnership is more than a sourcing collaboration; it is a blueprint for a transparent, democratic, and scalable fashion future, where sustainability is accessible to all.

About NoName

NoName is a premier sustainable clothing manufacturer in India, specializing in low minimum order quantities (MOQs), structured sampling, and export-compliant production. By providing access to world-class certified materials, transparent sourcing, and ethical manufacturing, NoName empowers small and mid-sized brands to scale responsibly in the global fashion ecosystem.

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About the Author

This blog is written by Shraddha Srivastava, a fashion expert and industry observer known for breaking down complex trends into practical, actionable insights. With a strong understanding of garment manufacturing, retail, consumer psychology, and brand strategy, she also brings hands-on knowledge of apparel import–export processes, global compliance, and cross-border sourcing. Shraddha helps fashion brands navigate sourcing, imports, and market expansion, making growth simple, scalable, and data-driven.